Challenge:

To enhance Yantai’s international visibility in Paris in 2024, a year that marks the 60th anniversary of Sino-French diplomatic relations and the China-France Year of Cultural and Tourism Exchange.

 

Our Solution:

We brainstormed and collaborated with client to host a press conference, "Yantai Meets Bordeaux" in Paris, enhancing cultural ties between China and France. Sales of 60 wine boxes in China, with funds donated to EcoTree, backed environmental efforts for a greener, low-carbon world.