"REVIVING CRAFT" EXHIBITION PR

Challenge:

With the 2024 Paris Olympics fast approaching, we received a brief with a tight deadline, to provide a trilingual (French, English, and Chinese) PR service for the "REVIVING CRAFT - Chinese Handicrafts and Contemporary Design" exhibition in Paris.

​

Our Solution:

Nearly 100 international media outlets covered the exhibition, including Le Figaro, Les Échos, Technikart, Radio Campus, Le Parisien, Ouest-France, Xinhua News Agency, Nouvelles d’Europe, China Daily, People’s Daily, Phoenix Televisions, China Science and Technology Daily, Toutiao and more.