Challenge:

With the Paris 2024 Olympics approaching, the Autumn 2024 couture season was moved up to June 24-27, causing many fashion journalists and influencers to leave Paris to avoid Olympic-related restrictions. Despite a tight deadline, we were tasked with executing a trilingual PR strategy (French, English, Chinese) to promote the Bosideng “Fusion” Concept Show and secure media attendance for the July 8th event.

 

Our Solution:

Around 90 international media outlets covered the Bosideng ‘Fusion’ Concept Show at REVIVING CRAFT, including AFP, Madame Figaro France, Paris Match, FashionUnited, Harper’s BAZAAR France, China Daily, Xinhua, and others.  Around 30 fashion media journalists and representatives from the Fédération de la Haute Couture et de la Mode (FHCM) attended the Bosideng “Fusion” Concept Show on July 8th.